Reelish — Product Design
Product design · v1

Reelish

Turn any recipe video or link into a clean, cookable recipe — saved on your phone, organized, and ready when you're at the stove. Here's the look: fresh, appetizing, and quietly confident.

Reelish Emerald→teal cookbook mark · open book + recipe lines + bookmark Bundle com.tornwar.reelish
01 — 04

The app

9:41
Cookbook
Search 42 recipes
AllTo cookDinnerQuick
🍜▶ reel
Chili Garlic Noodles
15 min · Dinner
🍗▶ tiktok
Harissa Sheet-Pan Chicken
35 min · Dinner
🥞▶ youtube
Lemon Ricotta Pancakes
25 min · Brunch
🍄▶ reel
Miso Butter Mushrooms
20 min · Side
Cookbook
Plan
+
Groceries
You
Cookbook. Your saved recipes as an appetizing card grid — source-attributed, searchable, filterable.
9:41
▶ from @kitchen.reels

Chili Garlic Noodles

⏱ 15 minServes 4🌶 Spicy
Ingredients
Steps
  • Noodles8 oz
  • Chili crisp3 tbsp
  • Garlic, minced4 cloves
  • Soy sauce2 tbsp
  • Black vinegar1 tbsp
  • Scallions2
Start cooking
Recipe. Editorial serif title over the source photo, tappable ingredient checklist, clean steps — attribution kept to the original creator.
9:41
Import

Paste a link

Drop any recipe video or web link — we do the rest.

instagram.com/reel/C8xR…
Extracting recipe…Reading the video & captions
▶ Instagram▶ TikTok▶ YouTube🔗 Any web page📷 Photo of a card
✓
Added “Chili Garlic Noodles” to your cookbook
Import. The magic moment — paste or share a link, watch it become a clean recipe. Also works from the iOS share sheet.
9:41
Screen stays awake
Step 1 of 5
Boil the noodles until just tender, then reserve half a cup of the starchy water.
04:38
Back
Next step
Cook mode. Big, glanceable steps with a live timer (the one warm accent), swipe to advance, screen stays awake.
05 — 08

The rest of the app

9:41
Reelish

Save any recipe from a video or link — cook-ready on your phone.

🎬 Paste a reel, TikTok, or web link
📗 It becomes a clean, saved recipe
📴 Yours, on your phone — works offline
Import your first recipe

No account, no password — ever.

Onboarding. No sign-up wall — a warm welcome straight into the first import.
9:41
This week
Aug 4 – 10 · tap a day to plan dinner
Mon4
Miso Butter Mushrooms20m
Tue5
Chili Garlic Noodles15m
Wed6
+ Add dinner
Thu7
Harissa Sheet-Pan Chicken35m
Fri8
+ Add dinner
Sat9
Charred Corn Elote15m
Sun10
Lemon Ricotta Pancakes25m
Cookbook
Plan
+
Groceries
You
Meal planner. A dinner per day; the week's ingredients roll up into groceries automatically.
9:41
Groceries
From 4 recipes · 5 of 14 checked
Produce
Garlic4 cloves
Scallions2 bunches
Lemon1
Mushrooms8 oz
Pantry
Chili crisp1 jar
Soy sauce1 bottle
Noodles8 oz
Black vinegar1
Dairy
Butter1 stick
Ricotta1 cup
Grocery list. Auto-built from your recipes & plan, grouped by aisle, quantities merged.
9:41
You've used your 3 free imports
Cook without limits

Unlimited imports, meal plans & grocery lists. Browsing and cooking what you've saved is always free.

Individual
Just you
$4.99/mo · $29.99/yr
Family SHARE ×6
Apple Family Sharing
$7.99/mo · $59.99/yr
Continue

Cancel anytime · Restore purchases

Paywall. After 3 free imports — two Apple-managed tiers, no accounts. Family Sharing does the heavy lifting.
Identity

Palette & type

Core palette

Teal 700
Teal 600
Teal 400
Emerald
Honey
Ink

Teal is the hero. Honey appears in exactly one place — the live cook-timer — so warmth reads as intentional, never as reelipe's orange.

Type

Chili Garlic Noodles
Recipe titles use Apple's serif (“New York” / Georgia) for an editorial, appetizing tone.
The UI chrome uses the system sans; figures are 15 min · 8 oz · 04:38 tabular.

Principles

Fresh, kitchen-clean neutrals — deliberately not cream.
The food is the color; the chrome stays quiet.
Attribution to the original creator is always visible.
Device-first & offline: your cookbook lives on your phone.

The card and hero imagery here are styled gradient placeholders standing in for real recipe photography (or the auto-captured video thumbnail). The layout, type, color, and interaction states are the actual proposed design.